We promote and help the shift toward a more ethical and sustainable food system, where people can eat well and healthily without harming animals.
visitors on our Choose Veg website in 2022
workers participated in our sustainable food training program
participants in our veg challenges
vegan guides leafleted at universities
Launched in 2014 our Veg Week has been the first professionalized pledge program in our country. Every year more people sign up and receive a weekly menu and lots of information. More than 98% of participants said they found it very useful and would suggest it to friends.
Veganuary is a global vegan pledge program inspiring millions to try one month of plant-based eating in January, which Essere Animali has partnered with and brought to Italy. Our country has one of the highest sign-up rates in the world and a lot of companies are joining the campaign, promoting their plant-based options or launching new products during the month of January.
IoScelgoVeg (i choose veg) is our multi-channel project to promote diet change: it is a website, an Instagram page, a podcast and a newsletter. With helpful guides, hundreds of recipes, collaborations with a lot of food bloggers and creators, and an impressive database of vegan-friendly restaurants, we are making veganism a lot easier.