VEGAN PROGRAMS
We help the transition towards a plant-based food system
We promote and help the shift toward a more ethical and sustainable food system, where people can eat well and healthily without harming animals.
Veg Week / Settimana veg
Launched in 2014 our Veg Week has been the first professionalized pledge program in our country. Every year more people sign up and receive a weekly menu and lots of information. More than 98% of participants said they found it very useful and would suggest it to friends.
veganuary
Veganuary is a global vegan pledge program inspiring millions to try one month of plant-based eating in January, which Essere Animali has partnered with and brought to Italy. Our country has one of the highest sign-up rates in the world and a lot of companies are joining the campaign, promoting their plant-based options or launching new products during the month of January.
IOSCELGOVEG / I CHOOSE VEG
IoScelgoVeg (i choose veg) is our multi-channel project to promote diet change: it is a website, an Instagram page, a podcast and a newsletter. With helpful guides, hundreds of recipes, collaborations with a lot of food bloggers and creators, and an impressive database of vegan-friendly restaurants, we are making veganism a lot easier.