FUR FARMS BANNED
After 10 years of campaigning, Italy banned the breeding of animals for fur production and closed the last mink farms.
Successes of MenoPerPiù
The Alfaparf Group canteen was the first to join the MenoPerPiù (LessForMore) programme, and thanks to our chefs we improved the daily menus and offerings and made them more sustainable and plant-based.
No Animal Left Behind
We collected 198,000 signatures for the No Animal Left Behind campaign, to change the future of farmed animals in Europe.
We are not permitted to show this photo following an order of the Court of Brescia.
We released two different investigations on farms belonging to the Grana Padano Consortium. The footage was disseminated throughout Europe and one of the two farms was subsequently reported and fined following a raid by the anti-adulteration and health unit (NAS).
WORLD OCEANS DAY
An entire subway in Milan was covered with large adverts for a campaign linked to World Oceans Day, which invited citizens to rethink their consumption of fish.
Essere Animali created its first podcast: entitled IoScelgoVeg (IChooseVeg), it helps people to change their diet.
WEBSITE FOR REPORTING FARMS
We published the first Italian website that allowed people to report mistreatment and other crimes within farms and slaughterhouses.
NO MORE FOIE GRAS
With the accession of Iper la Grande I, we closed the #ViaDagliScaffali (OffTheShelves) campaign: Italian supermarkets no longer sell this cruel product.
After numerous protests and campaigns, the Ministry of Health imposed a one-year suspension of mink farms.
OTHER SUCCESSES WITH MENOPERPIÙ
With a corporate training programme on food sustainability, aimed at reducing the consumption of meat and animal proteins, our MenoPerPiù (LessForMore) project found its way into numerous companies and reached over 66,000 employees in just a few months.
Animal Charity Evaluator
Essere Animali was recognised as one of the most effective associations in the world by the organisation Animal Charity Evaluators, receiving the title Standout Charity 2020.
Closure of the horror farm where in 2018 we had filmed the killing of a sow with a hammer, together with numerous other incidents of abuse. The images of this investigation had been broadcast on Tg1 and also on the Report programme.
TRUTH ABOUT ZOONOSES ON TV
Our images were used by numerous TV programmes to show the link between the spread of zoonotic diseases and factory farms.
CONVICTION FOR AMADORI
Conviction for mistreatment and killing of animals for Amadori: it all started in 2016 with our images released in the Report programme.
FIRST EDITION OF VEGANUARY
Essere Animali officially brought Veganuary, the largest vegan challenge in the world, to Italy. The initiative was a great success and Italy became one of the countries with the highest number of participants.
Ancheipesci on Report
In collaboration with the TV programme Report, the investigation conducted on Greek fish farms was shown on TV.
3 mink farms were closed thanks to our continuous legal actions.
The Ancheipesci (FishToo) campaign won the Campaign4Animals Award at the annual meeting of Eurogroup for Animals.
We released the first Italian investigation conducted in a research laboratory that uses primates. The images were broadcast on Rai 2.
Launch of the SOSpig campaign, aimed at encouraging large retailers to stop mutilations and cages on pig farms. The campaign video went viral and reached over 1 million views.
The MenoPerPiù (LessForMore) project was launched to change the menus of corporate and school canteens.
The first Italian trial for mistreatment of animals on a factory farm started in Forlì, following the 2016 investigation on a farm supplying Parma ham.
We released the first investigation in Europe to be conducted on intensive fish farms. The investigation was broadcast exclusively by The Guardian and served as a stimulus for a wider movement in defence of these animals. The Ancheipesci (FishToo) campaign was launched.
EA on France2
The French TV channel France2 accompanied our investigators to pig farms supplying animals for Parma ham and carried out an in-depth investigation, resulting from our first investigation in 2016 which created a great scandal beyond the Alps.
EA in the Daily Mail in UK
A journalist from the Daily Mail accompanied us to various pig farms producing animals for Parma ham: the footage created a scandal in the UK.
The campaign for 160,000 minks to be saved was launched on the occasion of the elections: the main parties and many parliamentarians committed to banning mink farms.
First investigation at a chick hatchery in Italy, with chicks destined to become broilers. Our undercover investigator documented all the issues on the farm and the investigation was broadcast on the TV programme Striscia la Notizia.
LIVE BROADCAST ON FACEBOOK
We conducted the first Facebook live broadcast from inside an intensive pig farm. For more than twenty minutes, our team revealed the reality of these farms to thousands of people.
The dolphinarium in Rimini closed. Since 2011, we had carried out our campaigns and protests with this objective in mind.
Tg1 broadcast our investigation on intensive chicken farms. Once again, millions of people were able to see the hidden reality behind low-cost meat production.
New investigation on 8 farms supplying Parma ham, carried out to show that the previous investigation was not an isolated case and that the problems are widespread.
We published the website ioscelgoveg.it (IChooseVeg), a new tool to facilitate the transition to a plant-based diet.
Publication of the Prosciutto crudele (Cruel ham) investigation, the result of 6 months of filming on a farm supplying Parma ham. It was seen on social media by over half a million people and disseminated by international media, even as far away as China and Hong Kong.
EA on Report
TV investigation carried out in collaboration with the journalist Sabrina Giannini from Report, who we accompanied into pig and chicken farms owned by Amadori. The episode created a serious scandal.
Rabbit farm closed
We reported a farm with 10,000 rabbits, leading to its closure. The footage, filmed together with a journalist, had been broadcast on TV by Piazza Pulita.
EA on Tg1
Tg1 dedicated an hour-long special to our activism and investigations.
Free minks campaign: the first sanctions were introduced as a result of our reports of the presence of asbestos in mink farms and we also mobilised efforts to stop the opening of a new farm in Villadose (RO) (the farm did open but thanks to legal action, we managed to bring it to closure in 2019).
Following a new investigation that was broadcast on Tg1, we reported the mink farm at Fiesso D’Artico (VE) for the mistreatment of animals. The farm subsequently closed down in 2019.
We carried out an investigation into farms producing foie gras in France and launched the #ViaDagliScaffali (OffTheShelves) campaign, aimed at Italian supermarkets. Pam Panorama was the first supermarket to join and stop selling this cruel product.
PRESSURE ON PARLIAMENT
130,000 signatures were deposited with Parliament in favour of abolishing fur farms.
EA in Il Fatto Quotidiano
We started a blog in the newspaper Il Fatto Quotidiano, which allowed us to talk about animal rights to a wider audience.
We occupied the mink farm in Fossoli, with activists on the roofs and chained to the cages for a whole day, thus blocking the killing of the animals.
Video Mob in Milan
First video mob in Milan: 50 people with tablets showing the reality behind fur farms in Italy.
The first investigation into the slaughter of horses in Italy, in which we also documented the cruel journey from Poland to Puglia, was broadcast on TV by Striscia la Notizia.
First edition of Settimana Veg
The first edition of Settimana Veg (Veg Week), an event that over the years has become an important annual event and has helped thousands of people to move towards a plant-based diet.
Dozens of activists demonstrated in front of Milan Cathedral, carrying the bodies of various lambs found dead on farms.
The construction of a farm that was supposed to hold 40,000 minks in the province of Modena was stopped. We had already stopped the same project in the province of Cremona.
First edition of MiVeg
The first edition of MiVeg, a vegan festival in Milan that quickly established itself as the festival with the highest turnout in Italy.
Dissemination on TV of the first investigation on Italian mink farms, which we spent 18 months working on, and the launch of the Visoni Liberi (Free Minks) campaign to abolish this cruel practice.
We released Fabbriche di carne (Meat factories), the first and most in-depth investigation in Italy into pig farms, which showed the problems of the sector.
We released Fabbriche di uova (Egg factories), the first investigation in Italy into egg-producing chicken farms. We entered 27 egg-producing chicken farms documenting all types of intensive farming practised in Emilia Romagna.
Launch of Essere Animali