2011-NOW
OUR HISTORY

NOW
2023

7 investigations released

Over the year, we published no less than 7 different investigations, showing serious problems in chicken, pig, buffalo and fox fur farms, as well as in animal transport.

In action for fish

We launched a campaign directed at the Ministry of Agriculture, which developed a certification to define fish products as 'Sustainable Aquaculture' without addressing the main problems in fish farming conditions.

Results on transport

We carried out three investigations on long-distance travel or with extreme heat in the summer. Our Easter survey was followed by a question time in Parliament, where Minister Lollobrigida admitted that EU regulations are not adequate. The results of our investigations were presented in a report at an event in the European Parliament and in December the EU Commission published a proposal to revise the regulations.

The Lidl campaign goes on

Together with several European organisations, we launched a campaign directed at supermarket chain Lidl, asking to sign the European Chicken Commitment, in order to reduce the suffering of chickens. Many online actions, protests and leaflets took place.

Companies under scrutiny

We published an analysis of the public communications of some large sausage producers to see if and how they are committed to improve the welfare of sows and pigs, starting with the elimination of the causes of major suffering. Many media have been reached with this project.

More veg menus in canteens

With the MenoPerPiù project, we trained chefs to make canteens more plant-based in 2 large companies, while with the University of Florence we collaborated on an event that featured our presentation on the impact of food and a fully plant-based canteen. Over 100 university professors and researchers also signed our open letter calling for more plant-based canteens in universities.

Green Food Week

The Green Food Week is an initiative to unite schools, universities and companies in a moment dedicated to sustainable food. Together with Foodinsider, we were able to involve hundreds of partners, have over 500,000 meals modified and found space on Tg1, main TV news in Italy.

Running Italy for animals

Together with Olympic athlete Riccardo Bugari, we created a unique sports project to raise awareness and funds: a 21-day race from the south to the north of Italy to help animals. Many media and magazines have spoken about Running Italy for Animals, including Vanity Fair, Sky Sport and various TV’s.

Record-breaking diet change projects

Veganuary and Veg Week saw more than 75,000 participants in Italy. In addition, 56 companies and restaurants joined Veganuary.

2022
2022

RECORD NUMBER OF INVESTIGATIONS

We have released 9 investigations on various issues and animal species. More than 8 million Italians have seen them on TV alone.

IN ACTION FOR CHICKENS

We have joined the Open Wing Alliance, starting to work to ask supermarkets in Italy to sign to the European Chicken Commitment, with the aim of significantly reducing the suffering of chickens.

PLANT-BASED UNIVERSITY CANTEENS

Collaborated with two universities and launched the 'Canteens for the Climate' campaign, calling for menus in universities to be 50% plant-based.

A CAMPAIGN TO END FUR IN THE EU

Fur Free Europe is a European Citizens' Initiative with which, together with a wide network of organizations, we hope to definitively end fur production and trade in the European Union.

OUR FIRST DOCUMENTARY

We have published and screened our first documentary "Speck, a Changed Destiny" at numerous international film festivals.

END THE CAGE AGE COALITION LAUNCHED

We joined numerous Italian associations for a campaign asking our government to support the transition to cage-free farming in Europe.

FOCUS ON ANIMAL TRANSPORT

Two investigations on the problems in long-distance transport from abroad and one on animals brought to slaughter in the extreme heat of summer. Objective: to change European legislation.

RECORD-BREAKING VEGANUARY

Over 629,000 sign-ups worldwide, with Italy among the most active countries. We have also involved 45 companies.

2021
2021

FUR FARMS BANNED

After 10 years of campaigning, Italy banned the breeding of animals for fur production and closed the last mink farms.

Successes of MenoPerPiù

The Alfaparf Group canteen was the first to join the MenoPerPiù (LessForMore) programme, and thanks to our chefs we improved the daily menus and offerings and made them more sustainable and plant-based.

No Animal Left Behind

We collected 198,000 signatures for the No Animal Left Behind campaign, to change the future of farmed animals in Europe.

We are not permitted to show this photo following an order of the Court of Brescia.
We released two different investigations on farms belonging to the Grana Padano Consortium. The footage was disseminated throughout Europe and one of the two farms was subsequently reported and fined following a raid by the anti-adulteration and health unit (NAS).

Giornata mondiale oceani -affissione in metropolitana a MIlano

WORLD OCEANS DAY

An entire subway in Milan was covered with large adverts for a campaign linked to World Oceans Day, which invited citizens to rethink their consumption of fish.

io scelgo veg

IOSCELGOVEG PODCAST

Essere Animali created its first podcast: entitled IoScelgoVeg (IChooseVeg), it helps people to change their diet.

WEBSITE FOR REPORTING FARMS

We published the first Italian website that allowed people to report mistreatment and other crimes within farms and slaughterhouses.

NO MORE FOIE GRAS

With the accession of Iper la Grande I, we closed the #ViaDagliScaffali (OffTheShelves) campaign: Italian supermarkets no longer sell this cruel product.

After numerous protests and campaigns, the Ministry of Health imposed a one-year suspension of mink farms.

2020
2020
Persone vegan insieme per veganuary

OTHER SUCCESSES WITH MENOPERPIÙ

With a corporate training programme on food sustainability, aimed at reducing the consumption of meat and animal proteins, our MenoPerPiù (LessForMore) project found its way into numerous companies and reached over 66,000 employees in just a few months.

Animal Charity Evaluator

Essere Animali was recognised as one of the most effective associations in the world by the organisation Animal Charity Evaluators, receiving the title Standout Charity 2020.

FARM CLOSURE

Closure of the horror farm where in 2018 we had filmed the killing of a sow with a hammer, together with numerous other incidents of abuse. The images of this investigation had been broadcast on Tg1 and also on the Report programme.

TRUTH ABOUT ZOONOSES ON TV

Our images were used by numerous TV programmes to show the link between the spread of zoonotic diseases and factory farms.

CONVICTION FOR AMADORI

Conviction for mistreatment and killing of animals for Amadori: it all started in 2016 with our images released in the Report programme.

Veganu

FIRST EDITION OF VEGANUARY

Essere Animali officially brought Veganuary, the largest vegan challenge in the world, to Italy. The initiative was a great success and Italy became one of the countries with the highest number of participants.

2019
2019
gabbia di un allevamento ittico

Ancheipesci on Report

In collaboration with the TV programme Report, the investigation conducted on Greek fish farms was shown on TV.

visoni essere animali

3 mink farms were closed thanks to our continuous legal actions.

premio award campagna 2018 a essere animali

Ancheipesci

The Ancheipesci (FishToo) campaign won the Campaign4Animals Award at the annual meeting of Eurogroup for Animals.

ANIMAL EXPERIMENTS

We released the first Italian investigation conducted in a research laboratory that uses primates. The images were broadcast on Rai 2.

sospig

SOSpig

Launch of the SOSpig campaign, aimed at encouraging large retailers to stop mutilations and cages on pig farms. The campaign video went viral and reached over 1 million views.

MenoPerPiù

The MenoPerPiù (LessForMore) project was launched to change the menus of corporate and school canteens.

The first Italian trial for mistreatment of animals on a factory farm started in Forlì, following the 2016 investigation on a farm supplying Parma ham.

2018
2018
Veganu

FIRST EDITION OF VEGANUARY

Essere Animali officially brought Veganuary, the largest vegan challenge in the world, to Italy. The initiative was a great success and Italy became one of the countries with the highest number of participants.

EA on France2

The French TV channel France2 accompanied our investigators to pig farms supplying animals for Parma ham and carried out an in-depth investigation, resulting from our first investigation in 2016 which created a great scandal beyond the Alps.

EA in the Daily Mail in UK

A journalist from the Daily Mail accompanied us to various pig farms producing animals for Parma ham: the footage created a scandal in the UK.

allevamento di visoni italiano

The campaign for 160,000 minks to be saved was launched on the occasion of the elections: the main parties and many parliamentarians committed to banning mink farms.

First investigation at a chick hatchery in Italy, with chicks destined to become broilers. Our undercover investigator documented all the issues on the farm and the investigation was broadcast on the TV programme Striscia la Notizia.

LIVE BROADCAST ON FACEBOOK

We conducted the first Facebook live broadcast from inside an intensive pig farm. For more than twenty minutes, our team revealed the reality of these farms to thousands of people.

2017
2017

RIMINI DOLPHINARIUM

The dolphinarium in Rimini closed. Since 2011, we had carried out our campaigns and protests with this objective in mind.

The first Italian trial for mistreatment of animals on a factory farm started in Forlì, following the 2016 investigation on a farm supplying Parma ham.

New investigation on 8 farms supplying Parma ham, carried out to show that the previous investigation was not an isolated case and that the problems are widespread.

IoScelgoVeg

We published the website ioscelgoveg.it (IChooseVeg), a new tool to facilitate the transition to a plant-based diet.

2016
2016
Maialino in mezzo ai fratelli che non ce l'hanno fatta

Publication of the Prosciutto crudele (Cruel ham) investigation, the result of 6 months of filming on a farm supplying Parma ham. It was seen on social media by over half a million people and disseminated by international media, even as far away as China and Hong Kong.

EA on Report

TV investigation carried out in collaboration with the journalist Sabrina Giannini from Report, who we accompanied into pig and chicken farms owned by Amadori. The episode created a serious scandal.

Rabbit farm closed

We reported a farm with 10,000 rabbits, leading to its closure. The footage, filmed together with a journalist, had been broadcast on TV by Piazza Pulita.

LIVE BROADCAST ON FACEBOOK

We conducted the first Facebook live broadcast from inside an intensive pig farm. For more than twenty minutes, our team revealed the reality of these farms to thousands of people.

Free Minks

Free minks campaign: the first sanctions were introduced as a result of our reports of the presence of asbestos in mink farms and we also mobilised efforts to stop the opening of a new farm in Villadose (RO) (the farm did open but thanks to legal action, we managed to bring it to closure in 2019).

2015
2015

Following a new investigation that was broadcast on Tg1, we reported the mink farm at Fiesso D’Artico (VE) for the mistreatment of animals. The farm subsequently closed down in 2019.

We carried out an investigation into farms producing foie gras in France and launched the #ViaDagliScaffali (OffTheShelves) campaign, aimed at Italian supermarkets. Pam Panorama was the first supermarket to join and stop selling this cruel product.

IoScelgoVeg

We published the website ioscelgoveg.it (IChooseVeg), a new tool to facilitate the transition to a plant-based diet.

EA in Il Fatto Quotidiano

We started a blog in the newspaper Il Fatto Quotidiano, which allowed us to talk about animal rights to a wider audience.

FARM OCCUPATION

We occupied the mink farm in Fossoli, with activists on the roofs and chained to the cages for a whole day, thus blocking the killing of the animals.

2014
2014

Video Mob in Milan

First video mob in Milan: 50 people with tablets showing the reality behind fur farms in Italy.

ONE-WAY TRIP

The first investigation into the slaughter of horses in Italy, in which we also documented the cruel journey from Poland to Puglia, was broadcast on TV by Striscia la Notizia.

Free Minks

Free minks campaign: the first sanctions were introduced as a result of our reports of the presence of asbestos in mink farms and we also mobilised efforts to stop the opening of a new farm in Villadose (RO) (the farm did open but thanks to legal action, we managed to bring it to closure in 2019).

Dozens of activists demonstrated in front of Milan Cathedral, carrying the bodies of various lambs found dead on farms.

2013
2013

The construction of a farm that was supposed to hold 40,000 minks in the province of Modena was stopped. We had already stopped the same project in the province of Cremona.

First edition of MiVeg

The first edition of MiVeg, a vegan festival in Milan that quickly established itself as the festival with the highest turnout in Italy.

stop ai nuovi allevamenti di visoni

Dissemination on TV of the first investigation on Italian mink farms, which we spent 18 months working on, and the launch of the Visoni Liberi (Free Minks) campaign to abolish this cruel practice.

2012
2012

MEAT FACTORIES

We released Fabbriche di carne (Meat factories), the first and most in-depth investigation in Italy into pig farms, which showed the problems of the sector.

EGG FACTORIES

We released Fabbriche di uova (Egg factories), the first investigation in Italy into egg-producing chicken farms. We entered 27 egg-producing chicken farms documenting all types of intensive farming practised in Emilia Romagna.

2011
2011

Launch of Essere Animali

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