Reaching and engaging people lays the groundwork for change
Demonstrations and activities in the street and a professionally crafted communication on the web enable us to reach millions every year, helping the growth of knowledge and interest on the plight of animals in factory farms.
VIDEOS AND SOCIAL EXPERIMENTS
We create viral videos with millions of views, trying to let people stop and think about how our lifestyle and perspective on food and animals has been artificially created by culture.
IN ACTION
Our volunteers demonstrate in the streets or in front of farms, to generate media interest and inform the public
ACTION CENTER
It’s a team of online activists using social media, emails, or other easy-to-access protest means to help animals and support the campaigns and investigations of Essere Animali.