Promoting a plant-based future

We help the transition towards a more sustainable food system

We promote the shift towards a more ethical and sustainable food system, no more based on animal consumption, and facilitate this both for consumers and companies alike.

Veg Week / Settimana veg

Launched in 2014 our Veg Week has been the first professionalized pledge program in our country. Every spring up to twenty thousand people sign up and receive a weekly menu and lots of information. More than 98% of participants said they found it very useful and would suggest it to friends.

 

Veganuary a Milano

veganuary

Veganuary is a global vegan pledge program inspiring millions to try one month of plant-based eating in January, which Essere Animali has partnered with recently to bring it to Italy. Our country has one of the highest sign-up rates in the world and a lot of companies are joining the campaign promoting their plant-based options or launching new products during the month of January.

SIGN UP

COMPANY TRAINING

With our program MenoPerPiù (fewer animal proteins for more sustainability) we bring the focus on the food system inside companies. We do it both with training workers on the need to reduce the consumption of meat and animal products and with direct interventions in the canteens, where we train chefs and create a more sustainable and personalized menu.

FIND OUT MORE

IOSCELGOVEG / I CHOOSE VEG

IoScelgoVeg (i choose veg) is both a website and an Instagram page with a rapidly growing community, and both are becoming one of the most important sources of information whenever we think about plant-based eating. With helpful guides, hundreds of recipes, collaborations with a lot of food bloggers and creators, and an impressive database of vegan-friendly restaurants, we are making veganism a lot easier.

CHECK THE WEBSITE

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