Our goal is
to save animals
We don’t just want to expose problems, we aim to solve them by means of concrete projects.
We defend the most exploited and least protected animals, looking for the most effective ways to achieve results.
The cameras of the brave and professional investigators of the Essere Animali team enter farms and slaughterhouses to bring to light the terrible suffering endured by animals. Our investigations allow millions of people to see the reality of factory farming and make positive choices for animals.
We organise campaigns aimed at companies and institutions, with a view to promoting laws and changes to company policies. We are aiming for a ban on the rearing of fur animals and the use of animals in circuses, and are persuading the main supermarkets to stop selling exceptionally cruel products such as foie gras or to ban the practices that are most harmful to animals.
On the basis of our investigations, we are taking factory farms to court on charges of animal abuse. This has never happened before in Italy. The aim is not only to penalise and eliminate unlawful practices and widespread violence, but above all to change the status of so-called farm animals who currently have virtually no rights at all.
The best way to help people change their eating habits is not just give them the reasons to do it, but support them with the most comprehensive toolkit. We do this with our IoScelgoVeg website and instagram page, full of recipes, useful guides and how-to tips, but more than anything else with challenges to try plant-based for a week or a month, with tens of thousands people joining every year.
In just a few years, the activities of Essere Animali have reached tens of millions of people through TV, media or on the web. We organize demonstrations and stalls in the streets, festivals, trainings and conferences, but we mostly focus on daily communication on social media and collaborations with journalists and newspapers, platforms that help us increase the support for Animal Rights.