Campaigns
We want the world to become a better place for animals and work hard every day to achieve this.
We want the world to become a better place for animals and work hard every day to achieve this.
Each of our campaigns has specific objectives and aims to achieve concrete results, both in the short and long term. Studies, strategy and dedication underlie each of these projects. So do the voices of many of our supporters who lend strength to ,petitions and protests on social media or on the streets, making it possible for them to succeed.
Every year, more than 9 million pigs are slaughtered in Italy. All these animals are born on farms where the piglets endure mutilations such as tail-cutting and castration with no anaesthetic, and their mothers are imprisoned in cages so small that they can’t even turn around. In the short term, the SosPig project aims to eliminate the most serious forms of physical and psychological violence that are still widespread today.
More than half of the fish sold comes not from the sea, but from intensive fish farms. Essere Animali has documented every aspect of these farms, highlighting very serious problems for these animals that are little considered and enjoy no protection. In addition to informing consumers about the characteristics of these animals and aiming to reduce their consumption, the Fish Suffer Too campaign is also aimed at major retailers and calls for the elimination of the most harmful practices that are currently common on farms.
Europe’s animal welfare laws were introduced piece by piece over the last 40 years, but they are rarely enforced correctly, and there are serious gaps that leave millions of animals unprotected. Along with Eurogroup for Animals we launched this campaign with seven demands, because animal welfare laws must do more than protect every animal from neglect and cruelty, and minimise their suffering; they should actively promote a positive state of health and wellbeing.
We united with other Italian organizations in order to stop a dangerous “animal welfare” label on animal products from standard factory farms, even those with sow stalls and tail docking. This proposal from the Government would deceive consumers and damage animals.
The ban on fur farming is a goal that we set ourselves when we founded Essere Animali back in 2011. We were the first to film the conditions of minks living in these structures and fought hard for ten years to get this amazing result.
Although the production of foie gras in Italy is prohibited, selling it is not. After publishing an investigation into French farms, we launched this campaign with the aim of eliminating foie gras from major retailers. All national and regional chains have joined our campaign and today it is impossible to find this cruel product in Italian supermarkets.