Essere Animali recognised as one of the most effective animal charities


Claudio Pomo
Responsabile sviluppo

We are truly proud to announce that this year, Essere Animali has been recognised as a Standout Charity – one of the most effective organisations in the world – by Animal Charity Evaluators, an independent organisation that carries out in-depth analysis on the impact and effectiveness of non-profits working to defend animals.

“Why do we recommend them? Essere Animali has a strong investigations program which strategically supports the rest of their campaigns and contributes to growing the capacity of the animal advocacy movement. They also work in a neglected and impactful area: improving the welfare of fishes. Essere Animali has a strong approach to strategic planning, goal-setting, and self-assessment.” Animal Charity Evaluators – 2020

Every year, ACE selects promising organisations from different parts of the world for a complex analysis and evaluation of their projects, results, strategic plans, investments, internal culture and work environment. It was an honour for us to be included in this group, the first Italian organisation to take part.

And after months of intense exchanges and analyses, it was even more of an honour to be recommended as a Standout Charity 2020: in practice, this means that Animal Charity Evaluators considers us one of the top ten organisations in the world whose projects and results deserve support!

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Our strong points

Our goal is to change the food system and defend the most exploited and least protected animals, working at different levels and with various strategies to achieve the best results. When reviewing our work, ACE particularly appreciated some of our organisation’s results such as our investigations and their media impact; a strong point not only for our campaigns but for the entire European movement and beyond.

The organisation singled out our approach to fish farms in particular, with the first investigation in Europe, the coverage obtained on international TV and in international media and an almost pioneering awareness campaign aimed at both consumers and large-scale retailers and distributors.

But that’s not all. We agree with ACE on the importance of not only evaluating projects, campaigns and the external aspect of a non-profit, but also to look behind the scenes: at the leadership, management and internal culture, to understand the possibility of growth and to evaluate the approach to important issues such as discrimination and treatment in the workplace. This aspect was also analysed, involving all our staff.

Being recognised as an organisation with the highest strategic vision and planning, but above all with a higher level of employee appreciation, diversity and attention to inclusiveness than the average of those evaluated this year is a great point in our favour and one of which we are particularly proud. All the more so as these are fundamental factors that are nonetheless hardly ever addressed and evaluated from the outside.

Recognition for all of you

We knew that we were facing a huge issue when we created this association nine years ago, but we had big projects and ambitious goals. Today, we can say that we have taken many different steps and this news is proof that we are heading in the right direction.

The entire team of Essere Animali are hugely proud to have obtained such recognition from Animal Charity Evaluators, an organisation that is so attentive to the details and effectiveness of projects.

We owe and dedicate this result to those who have ultimately made it possible for us to grow and to achieve so many results, whether it be conducting investigations and reporting animal cruelty, building campaigns and projects with a strong impact, expanding our communications or reaching millions of people: our supporters.

Thank you for being by our side in this huge project and for choosing to work with us to create momentous change in defense of the most exploited and unfortunate animals!

You can read the Animal Charity Evaluators article on the 2020 selections here.